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Toyota teams with Nickelodeon for special-edition SUV

July 21, 2013 Featured, Toyota News No Comments

All of us here at Schaumburg Toyota love to be able to share news with you about our new vehicles. One upcoming model we’ve been especially excited about this year is the 2014 Toyota Highlander. Today we’re excited to be able to bring you a story about a special edition of this model that is the result of collaboration between Toyota and Nickelodeon. Read on below to learn more about the SpongeBob SquarePants-Inspired 2014 Toyota Highlander that will be traveling the country!

The special-edition Toyota Highlander was created as part of the “Happy Driving!” promotional tour. Through this tour, the SpongeBob-themed SUV will be stopping at seven locations across the country. This SUV will be hard to miss, as it features a customized SpongeBob exterior and interior that is sure to impress and SpongeBob lover!

Nickelodeon and Toyota officials spoke about this special-edition model by saying:

“We are thrilled to partner with Toyota to produce this truly unique SpongeBob SquarePants-themed Highlander. … Through the ‘Happy Driving!’ program, SpongeBob fans across the nation will have a chance to interact with SpongeBob in a whole new, four-wheeled way.”

– Pam Kaufman, Chief Marketing Officer, Nickelodeon Group


“We are pumped and honored to partner with Nickelodeon, and especially SpongeBob, to help launch the all-new 2014 Highlander. Like the Highlander, SpongeBob is family friendly and just plain fun – what more could you want in a family vehicle and cartoon?”

– Jack Hollis, VP of marketing, Toyota Motor Sales, U.S.A., Inc.

We are thrilled to announce that this model will be at the NASCAR Sprint Cup Series, which is taking place as the Chicagoland Speedway on September 15. We hope you can make it out to see it! In the meantime, if you’d like to experience a Toyota Highlander model that is currently in stock, come see us here at Schaumburg Toyota, near Palatine. Toyota models are always available here at reasonable prices and we hope you’ll come work with us today!

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